Two decades, five continents, 100 million cans a year — and we’re only getting started.
2005
Contains Alchohol 18+
We started with one can and one idea: that energy shouldn’t just get you through the day; it should allow you to feel it. Two decades later, that’s still the whole point.
2005
Bullet hit the streets.
2011
100 millionth can produced.
2017
£25 million in sales.
2020
72 million cans a year.
2025
100 million cans a year.
2026
enJOYBev acquisition — new chapter, same standard.
Contains Alchohol 18+
New chamber
Same aim
In 2026, we joined enJOYBev’s global platform. New chamber, same shot. More markets, more distribution, longer range than we’ve ever had. The aim hasn’t changed.
